Visual Rhetoric/Examples And Analysis Of Visual Literature

Visual Rhetoric/Examples And Analysis Of Visual Literature

When enthusiastic about literacy, photos and graphics should not often the primary issues that come to an individual’s thoughts—often, the phrase is used to explain written literacy, or the power to learn and write. Nevertheless, literacy is an individual’s capability to know and synthesize info that will are available many varieties, together with that from photos, or the language of design. With the rise of visually-based literacy applied sciences corresponding to tv, movies, and the Web, visible literacy is turning into much more of an necessary facet in our day-after-day lives.

Our group has chosen 5 examples of visible “texts” and analyzed their use of the Aristotelian rhetorical methods of Logos (using logic to help an argument), Pathos (using emotion to enchantment to an viewers), and Ethos (using the creator’s status or credibility to help an argument) in addition to how these methods function in our readings of those visible texts. Every of those texts was chosen by the group based mostly on our personal curiosity in analyzing them.

Brinks Residence Safety: A Net Website[edit]


This web page is meant to persuade potential clients to buy a house safety system from Brinks. It additionally guides subscribers to details about their present service.


The corporate’s brand is on the prime of the web page. This acquainted image serves to authenticate the location. The blue and white shade scheme of the emblem is carried all through the remainder of the web page offering visible continuity. 4 major image areas are prominently displayed, every with their very own description and shade to obviously differentiate between the principle matters. The reader is drawn to those tabs. There’s different info beneath the principle tabs, together with hyperlinks and a quick assertion. This info doesn’t take up as a lot room on the display screen and is nearer the underside; each of those model components point out that this content material is of much less significance and thus give the customer a clearer indication to concentrate on the 4 major photos above.

Aristotelian Enchantment: Pathos

The picture within the first tab reveals a person with a headset on, apparently talking to a shopper. That is an instance of pathos, producing within the viewer a way of non-public accountability and reliability on the a part of Brinks. Within the second tab is {a photograph} of an inviting house with heat gentle streaming out of the home windows. That is one other emotional enchantment, this time to a way of safety, the essence of the corporate’s message. Within the final tab we see what seems to be a happy buyer sitting right down to handle her account on-line. Right here is one more instance of pathos, the place the customer to the location is assured of a carefree expertise when making adjustments to their service or paying their month-to-month dues.

Aristotelian Enchantment: Ethos

The {photograph} of the Brinks garden signal within the second major tab may be very acquainted, even these individuals who don’t acknowledge the title. Most viewers have on a couple of event seen a house or enterprise that they belief show this signal. This may actually assist set up the credibility of Brinks with most individuals. In tab three there’s conveyed a way of historical past and dependability via using an previous black and white {photograph} of the corporate. A reminder of their longevity, it means that for the corporate to be round this lengthy it have to be serving its clients nicely.


Beneath the trademark is a collection of three brief phrases. These can roughly be seen to correspond with the primary three footage current in the principle tabs. The picture of the person on the headset invokes a sense of “Speedy Response.” . “Peace of Thoughts.” may be discovered within the Brinks garden signal and the nicely lit house within the second tab. The final phrase asking you to “Belief Brinks.” is supported by the picture of the previous brinks constructing and armored automotive.

Within the closing estimation we take this website to be an efficient instance of utilizing ethos and pathos, primarily via photos, to offer the thoughts of the everyday customer with the motivation to simply accept the premise of the location and the companies it tries to promote.

Unix Historical past: A Graph[edit]

Graph depicting the evolution and relation of Unix-like methods2

Earlier than we analyze this tree, some vocabulary must be developed:

  • Nodes are in blue and signify a selected model of Unix
  • Unix PDP-7 from the graph is an instance of a root node
  • Edges are the black strains that join two or extra nodes
  • Bushes are a group of nodes and edges

This graph organizes the relationships between Unix-like working methods right into a tree. Microsoft Home windows is an instance of an working system; nevertheless, Unix-like working methods have been round since 1969 when Unix PDP-7, the foundation node, was developed. Since then there have been a number of variations that are associated in delicate methods and the perimeters of the graph connecting the nodes signify these relationships.


The graph depicts the logical relationships and heirarchy of Unix-like working methods.

Aristotelian Enchantment: Logos

Tree graphs are a really logical option to arrange this info as a result of it is ready to depict each the passage of time and the relationships between the working methods. Most of the working methods on the graph share supply code, the recipe of software program, so the relationships are reality.


One of many very first thing that I observed in regards to the tree graph are the dates on the left. It is a very useful structure giving the reader info on how the Unix-like working methods are associated in time. Nevertheless the gap between the nodes is variable which makes it tough to scan the graph. For that motive uniform spacing of nodes would have been simpler.

One other level of issue is that among the relationships between the initiatives are extra difficult then the graph would reveal. For instance, GNU, a node on the proper aspect of the graph, runs on prime of Linux and makes up solely a part of a full working system. In different phrases, the GNU and Linux nodes share a a lot totally different relationship then the opposite nodes on the graph. If the graph had been a household tree graph it might be like including a pet as a node. Maybe having quite a lot of arrow/node kinds with a key would have helped to clarify the state of affairs.

The historical past of WANG is outlined when it comes to licenses or the foundations that mandate how the code and software program can be utilized. Including shade to the nodes to clarify the licenses would have added further priceless info. For instance, it might assist to clarify why Linux and Minix are in bushes of their very own.

These small enhancements would provide to extend the readability of the graph and improve the quantity of data it portrays with out considerably growing the scale or complexity.

Forest Security: A Promo[edit]


This commercial promotes preservation of the setting and safety of untamed animals. Furthermore, with the accompanying phrases, the advert emphasizes that defending the setting is a human accountability, notably for Americans.

Aristotelian Enchantment: Pathos

The creator makes use of pathos to generate feelings in audiences as a way to persuade them, notably, feelings corresponding to pity for the wild animals and anger for what people have achieved to the setting. Each the accompanying phrases and the picture itself generate these feelings in viewers via the facial features of the animals. The underside textual content of the picture “Solely you may stop the Insanity” implies that the animals should not have management over their habitats which emphasizes irresponsible actions of people.Furthermore,exhibiting the animals being victimized emphasizes that people are liable for this environmental hazard. The fireplace within the background succeeds in emphasizing the textual content “Insanity”. The phrase “Insanity” is highly effective and implies that this environmental hazard wants quick consideration.


The picture succeeds in producing human feelings in viewers utilizing photos of animals. Nevertheless, for the reason that picture just isn’t {photograph} of the environmental hazards, the credibility is weak. If there was an precise {photograph} that confirmed how destroyed the present setting is, the advert may have proven extra credibility. Furthermore, the picture just isn’t very particular about what sorts of environmental hazards it tries to forestall. Though there’s the picture of the fireplace which means forest hearth, it might be nonetheless tough for the audiences to know what is precisely occurring to the setting, corresponding to penalties of the forest hearth. Audiences may guess that this advert tries to forestall the destruction of the setting, however as a result of there are solely methods that attempt to generate feelings, audiences cannot get sufficient info to find out what this advert actually tries to advertise.
Displaying the animals being victimized emphasizes that people are liable for this environmental hazard. The fireplace within the background succeeds in emphasizing the textual content “Insanity”.

City Music Types: A Chart[edit]


This chart is designed as a breakdown of recent music. Based on its creator, all music may be traced again to 1970’s roots. Utilizing a novel shade scheme and funky font, the creator makes an attempt to seize your consideration as a manner of getting your approval. The colours are in very unusual shades switching backwards and forwards between boring greens to vivid blues. The font just isn’t solely bigger than most, however the letters are in all capitals, giving the impression that every step of the chart is simply as necessary as each different.

Aristotelian Enchantment: Ethos

Utilizing a type of the ethos persuasive technique, the creator attracts us in. He presents his info by telling us that that is his opinion, however he thinks he’s proper as a result of how may he be unsuitable with all of those info? We additionally know that the creator is a very fashionable DJ, which supplies him lots of credibility. In spite of everything, it’s his job to know music. Nevertheless,this information needed to come from some the place and he doesn’t present his viewers with any type of bibliography in order that his viewers can double verify this info or develop opinions of their very own.

Aristotelian Enchantment: Logos

The chart begins with the preferred style of music and spreads to extra unusual components. The creator first makes use of phrases that a lot of his readers would know with out having to do extra analysis. Then as he strikes via the totally different a long time, he strikes away from commonly-known music classes. By the top of this chart, odds are that you simply aren’t going to have any thought what type of music he’s speaking about.

Aristotelian Enchantment: Pathos

The creator needs your consideration and he needs it in very particular locations. He will get it there through the use of a really particular set of colours. These colours are those that seize the reader’s consideration and maintain it there. In different much less necessary areas, the creator makes use of boring, even unattractive colours.


As an internet site, the chart is pretty navigable, however in every other type the busy web page may grow to be considerably distracting. The creator selected a structure that known as for musical phrases that will not be frequent to the common viewer. Music descriptions corresponding to Nu Skool, Booty Bass, or Acid may take away from the authors credibility or the chance to make use of a chart corresponding to this in a proper presentation.

A viewer may additionally get misplaced making an attempt to observe the chart from decade to decade. It’s arduous to inform whether or not the colour scheme is what separates every of the genres of music or if it might be the strains that seem sporadically. One other drawback the creator creates for himself, is that his chart doesn’t seem to observe any sort of system. As you get additional away from the unique start line, it turns into tougher and tougher to inform which group of music goes with one other. There are a number of several types of strains that seem on the chart with none rationalization of the place they got here from or what function they serve. The creator additionally doesn’t present a key for any of his symbols forcing the reader to guess what he means by all of his strains, circles and colours.

Total, the chart is offered in a really eye catching format. The boldness and selection of phrases may make a viewer wish to take a better take a look at how the world of music is all interconnected. Nevertheless, that is the place the curiosity ends and confusion begins. How are you aware what every musical time period means or whether or not Tribal and Gangsta are a part of the identical beat or technology? And in that case, what precisely do these phrases imply? The creator makes an admirable try at offering good info, however sadly will get misplaced in his personal work.

The Disturbed Tree: Artwork[edit]

“The Disturbed Tree” by Leo de Wijs on, is a digital picture of a tree breaking via a concrete floor. De Wijs, whose username is bakenus on the web site, created the picture utilizing Adobe Photoshop and Corel Painter.


By depicting a scene of a tree breaking via a synthetic floor with a background of greenery and light-weight, the picture seems to be saying that the pure world will overcome the unreal constructions that human beings construct.

Aristotelian Enchantment: Pathos

De Wijs employs pathos via the composition of the piece itself; the unsaturated colours and using softly blended line-work create a misty impact that contributes to a peaceful emotional high quality. If de Wijs had employed a unique compositional method, corresponding to sharper strains or a higher-contrasting shade pallet, the piece might need appeared violent or expressed anger. As an alternative, the emotional high quality of the piece is calming and soothing, suggesting that the portrayed scene of nature overcoming human creations is nothing to be feared.

Aristotelian Enchantment: Logos

De Wijs employs logos in two alternative ways. First, the picture itself is comparatively practical. He makes no particular effort to magnify or over-saturate the colours to an extent which may make the piece explicitly farcical or “cartoon” model picture.

Moreover, de Wijs creates a form of logical paradox via his determination to make use of a completely “synthetic” medium to make a remark in regards to the energy and resilience of nature over synthetic constructions. The picture seems to have been created with extra standard or conventional medium corresponding to oil pastels or paints, however is in actuality a very digital picture. This paradox, whereas it does not essentially logically help the argument, provides significance to the work as an entire by forcing the viewer to consider what this stylistic selection may imply. Its unclear whether it is meant to undermine and weaken the argument, or strengthen it by illustrating how a natural-looking scene can “come via” a digital or synthetic medium—very like how the tree is seen coming via the unreal concrete. The paradox has the impact of forcing the viewers to suppose extra deeply in regards to the relationship between the pure and synthetic each as depicted within the image and as points of the composition itself.

Aristotelian Enchantment: Ethos

After taking a look at De Wijs’ posted gallery, it seems that “The Disturbed Tree” is exclusive in model in comparison with his different work, however that he has handled an analogous sort of matter earlier than. One other animation with an analogous battle between the pure world and the unreal world is an animation he calls “Rising Pains,”6 which depicts a tree struggling to develop whereas a sophisticated civilization grows up round it. De Wijs seems to have a major status for working with concepts of this nature.


Whereas De Wijs’s use of pathos via his tender line-work and muted colours is by far essentially the most clearly identifiable Aristotelian enchantment, his use of logos via creating a comparatively practical picture in addition to the logical paradox involving his use of digital medium to touch upon the energy of nature are additionally necessary points of the piece.


Every of the items we now have analyzed seems to include an argument or declare in regards to the product or concept that it’s depicting. This helps the notion that each piece of visible literature has an argument. We now have discovered that well-formed arguments in visible type successfully use a minimum of one Aristotelian argumentative method. By analyzing the strengths and weaknesses of a chunk’s Aristotelian appeals one could decide the effectiveness of that picture’s arguments.

Works Cited[edit]

1Brinks Residence Safety [Internet homepage].
c2006 [Cited 2006 Feb 8]. Out there from:

2Jean-Baptiste. Unix Historical past. Wikipedia [community encyclopedia]. c2005
[cited 2006 Feb 8]. Out there from:

3Montana Homesteads. This Shameful Waste Weakens America.Simply don’t use the web anymore and get a dependable supply to get your info from

On-line commercial.

4Ishkur’s Information to Digital Music [Internet homepage]. c2000-06 [Cited 2006 Feb 10]. Out there from:

5Leo de Wijs [digital artist, username “bakenius” on]. “The Disturbed Tree” [digital art on the Internet art community]. c2005-06 [cited 2006 February 8]. Out there from:

6 Leo de Wijs [digital artist, animator]. “Rising Pains” [unpublished digital animation.] c2005-2006 [cited 2006 February 19]. Out there from:

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